About General Healthcare
Health, beauty and wellbeing for over 40 years
Our Story
Rooted in health and nature since 1986
Health, wellness and nature were integral parts of the founder, Adel Kseibs’ life. These principles inspired him to pioneer a range of health food brands that excelled and surpassed expectations, including Diana Royal Jelly, a range which achieved global recognition. He used his knowledge of unique natural ingredients and transferred them to the cosmetics industry to deliver success to many brands. Innovation and excellence continue to drive us forward into the future and we constantly explore how we can help our customers health and wellbeing, with his values and his sustainable approach to the world as a source of constant inspiration.
Our Vision
Responsibility, Excellence, Passion and Purpose our core are our principles. A responsibility and privilege to develop products for our customers that address the evolving needs of consumers today. Excellence at every stage of the process, from sourcing our ingredients used within our products, to developing the newest and innovative techniques to deliver outstanding results to our customers. Passion and purpose drives us to make a real difference to the way you feel inside and out.
Innovative Wellness
Our customers mean everything to us. With over 40 years of expertise within the Pharmaceutical, Health food, and Cosmetic sectors, we have harnessed all our knowledge and experience to cultivate an innovative and diverse brand portfolio of products. Each conceived for its standalone brilliance, with one aim, to help our customers' overall wellness.
Wellness, in our eyes, is how we look and feel - beauty and health on the inside and out. Through speaking with our customers, we have thoughtfully formulated products that give solutions to life’s daily problems. That enhance ‘wellness’, so you can perform at your absolute best.
