About us

General Healthcare a family business with a distinctive range of health and beauty products for all the family.

What we really do

Innovative Wellness
Our customers mean everything to us. With over 30 years of expertise within the Pharmaceutical, Health food, and Cosmetic sectors, we have harnessed all our knowledge and experience to cultivate an innovative and diverse brand portfolio of products. Each conceived for its standalone brilliance, with one aim, to help our customers' overall wellness.
Wellness, in our eyes, is how we look and feel - beauty and health on the inside and out. Through speaking with our customers, we have thoughtfully formulated products that give solutions to life’s daily problems. That enhance ‘wellness’, so you can perform at your absolute best.

Our Vision

Responsibility, Excellence, Passion and Purpose
At our core are our principles. A responsibility and privilege to develop products for our customers that address the evolving needs of consumers today. Excellence at every stage of the process, from sourcing our ingredients used within our products, to developing the newest and innovative techniques to deliver outstanding results to our customers. Passion and purpose drives us to make a real difference to the way you feel inside and out.

The History of Beginning

Passionate about Nature and Health
Established in 1986, a family company. Health, wellness and nature were integral parts of the founder, Adel Kseibs’ life. These principles inspired him to pioneer a range of health food brands that excelled and surpassed expectations, including Diana Royal Jelly, a range which achieved global recognition. He used his knowledge of unique natural ingredients and transferred them to the cosmetics industry to deliver success to many brands. Innovation and excellence continue to drive us forward into the future and we constantly explore how we can help our customers health and wellbeing, with his values and his sustainable approach to the world as a source of constant inspiration.

Come join the team. We are looking for passionate individuals to come join us on our exciting journey.


Our Brands

We constantly strive to create new innovate brands you love. Revitale our heritage beauty brand. Diana premium Diana Royal Jelly. Fem'elle our take on whiting cream. Reo our legacy brand in the middle east. FreshVite, Akinko, the Last Straw, Dermavitamins, General Healthcare range.

Where to buy

You can find our branded products all over the world and on your local high street. You can order directly on our online store or Amazon. On your high street at most local Pharmacies.

Since 1986

With over 33 years of history and hard work. We have perfected our products and values over the years.

Come work with us!

In 2018 we refreshed and modernised the company keeping the family values alive. We are looking for fresh talent to help innovate and develop our business operations into the future. See current vacancies

Why We're Different

friendly support

As a family business we relate to our customers on an individual level.

Our Promise

You'll love our products if not we will give you a full refund or store credit. Some more t&c apply but it's that simple love it or your money back.

Faster delivery

We have state of the art systems which allow us to work incredibly efficient and handle large amounts of orders. We dispatch orders placed before 12pm on our website for next day delivery if selected.

30 Days

We understand your busy and life gets in the way. So we give you more time to take your time on returning any unwanted products to us within 30 days.*

1000s Satisfied Customers

Our products reach a huge global audience, with thousands of our customers rating us 5 star.